About Puma
Puma is positioned well within the marketplace for athletic gear. It has wide name recognition on multiple continents and therefore has a wide variety of markets to tap into. The company's transition to a "lifestyle" brand and its subsequent offering of apparel and accessories in addition to footwear also widens its prospective sales and puts it in competition with other athletic brands such as Nike and Adidas that vie for lifestyle brand identification from consumers.
History Of Puma
Puma is based out of Herzogenaurach, Germany and is a manufacturer of sports clothing, shoes and accessories. The company was founded in 1948 by Rudolf Dassler, and gained widespread success through endorsements of professional athletes. The Puma brand was founded in and currently distributes its products in over 130 countries. Many Puma shoes are sought after collectible items outside of the United States and have been widely credited as starting the trend of collectors item foot ware.
