The Motorola brand faces stiff competition in the current global communications market. The company has expanded its services to include wireless broadband and has increasingly introduced new features for its cellular phones and services. Motorola also invests heavily in start up technologies in order to stay competitive with other leading communications providers such as Apple. While competition is stiff, Motorola has shown intelligent planning and expansion in the past, and still maintains world wide brand recognizability.
Motorola was founded in Chicago in 1928 by Paul V. Galvin and was initially the Galvin Manufacturing Corporation. The company was one of the first successful global commercial producers of car radios. The brand name Motorola was later introduced by Galvin, and earned greater worldwide recognition when Motorola equipment was used on the Apollo moon landing. Motorola has expanded its product line, and today offers a variety of technology services, including wireless broadband, cellular phone coverage and gaming.