About Cold Steel
The Cold Steel brand caters specifically to a niche knife enthusiast market. It has a wide variety and offers a 30 day guarantee to customers. However, the stores positioning in the marketplace is somewhat weakened due to the fact that no on site store exists, only an online one. However, the Cold Steel brand employs dvd marketing videos to better corner the knife market.
History Of Cold Steel
Cold Steel is a knife manufacturing company based out of Ventura, California. The company was founded in 1980 by company president, Lynn C. Thompson. The brand manufactures numerous high performance knife products, including hunting knives, pocket knives, daggers, tomahawks, and samurai swords, throwers, survival tools, based out of Ventura, California. The company sells solely online, but its products are also offered through third party retailers.
