Beretta family has been running this business profitably for a few centuries. They are still going very strong. Their Beretta brand is very well positioned within the market place. They have been very particular in maintaining the quality of their pistols. They updated the design according to the changing world and its demands. They have learned to manage the organization professionally. They can compete with any reputed pistol manufacturer across the world. They can not only manufacture quality products but also market them effectively. Beretta is popular in the market even today.
Beretta, currently known as a pistol manufacturing company was originally started to manufacture firearms in the beginning of sixteenth century in Italy. Then after a few years they have started to manufacture barrels. They started to produce pistols only in the year 1915 as there was a huge demand for them in military uses during the First World War. They became very famous after the First World War. They became one of the largest manufacturers of pistols soon after the end of First World War. In 1930 another pistol manufacturing company in German hit the market with a popular pistol called Walther PP. Therefore Beretta immediately released a more sophisticated pistol and named it M1934. These pistol sales created a history just before the Second World War.